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Singapore, 30 December 2008 – FranchisingVietnam2009, Vietnam’s first professional franchising trade show, will make its inaugural appearance in 2009 alongside Food&HotelVietnam2009 - Vietnam’s leading biennial food and hospitality exhibition. Held at the Saigon Exhibition & Convention Center (SECC) from 1 – 3 October 2009, FranchisingVietnam2009 offers overseas brands the platform to enter the Vietnamese market and local companies an avenue to expand their business.
Vietnam’s steady economic growth and its recent entry into the World Trade Organisation (WTO) have resulted in increases of Foreign Direct Investment (FDI). The hospitality industry is the largest recipient of this and now accounts for over 70 per cent of the country’s implemented FDI capital. International fast food giants and leading Asian and European retail chains have already entered Vietnam via joint ventures with local counterparts to capitalise on the fast-changing lifestyles of the consumers. However, by 2009, wholly-owned foreign firms will be allowed to join the local distribution and retail market under Vietnam’s commitment to the WTO, signalling a watershed in the liberalisation of the market.
To address this growing market, FranchisingVietnam2009 serves as a timely platform to for international and regional brands to meet with the business community, to network, gather market intelligence and develop franchising opportunities in Vietnam. The event targets to congregate players from the hospitality and retail sectors with the most growth potential, namely fast food chains, accounting, cleaning services, convenience stores, delivery services, health & fitness, hotel and motels, laundry and spa services.
“The liberalisation of the franchising industry in Vietnam is a significant milestone in the country’s development, and offers international and regional brands with an opportunity to enter this burgeoning market. FranchisingVietnam is being staged to provide foreign companies in hospitality and retail with an effective and timely point of entry to capitalise on the sharp increases in consumer spending achieved in recent years,” said Ms Ting Siew Mui, Project Director for FranchisingVietnam from show organisers, Singapore Exhibition Services.
FranchisingVietnam2009 At A Glance: |
| Show: |
FranchisingVietnam2009 – Vietnam’s Premier Franchising Trade Event (held alongside Food&HotelVietnam2009) |
| Date: |
1 - 3 October 2009 (Thursday – Saturday) |
| Venue: |
Saigon Exhibition & Convention Center |
| Address: |
799 Nguyen Van Linh Parkway , Tan Phu Ward, District 7, Ho Chi Minh City, Vietnam |
| Opening Hours: |
0900hrs – 1700hrs |
| Admission: |
Business and trade professionals only |
About FranchisingVietnam
FranchisingVietnam2009, positioned as Vietnam’s premier franchising trade event, will present local and overseas companies seeking potential key business partners an excellent platform to converge and engage in business activities, and an avenue for them to capitalise on the flourishing franchising industry in Vietnam. For more information about FranchisingVietnam2009, please visit: www.franchisingvietnam.com.
About Food&HotelVietnam
Food & HotelVietnam2009, Vietnam’s premier food and hospitality sourcing and networking trade event, will be hosted at a new venue – Saigon Exhibition and Convention Center. Featuring at least 70 percent of overseas exhibitors in all its editions, the event will bring industry professionals in Vietnam high quality equipment, services and solutions currently available in the global marketplace. For more information about the events, please visit: www.foodnhotelvietnam.com.
Editorial contacts:
Carmen Chan
PR Executive, Singapore Exhibition Services
Tel: +65 6233 6637
Fax: +65 6272 2962
Mobile: +65 9488 6077
Email: car@sesallworld.com
June Seah
Senior PR Executive, Singapore Exhibition Services
Tel: +65 6233 6635
Fax: +65 6272 2962
Mobile: +65 9852 6756
Email: js@sesallworld.com
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